A sound, data-driven approach to digital marketing is not a unique point of differentiation for agencies anymore, it has become a reality. Your clients expect a cross-channel, integrated approach where their data and audiences play an pivotal role.
Our consultants can help your agency get a solid grasp on the opportunities of using your client’s data sources and audiences, delivering stronger, forward-thinking digital media strategies.
Not only is this data valued as an essential ingredient to help you achieve your client’s goals, it is also more closely guarded than ever: keeping your client’s data secure on a singular marketing platform where data integrity can be preserved is necessary to avoid data leakage, tracking discrepancies, and manual data and audience reconciliation.
Working with DoubleClick and DQ&A means the choice of a marketing platform that connects all of your client’s data seamlessly across channels, and enables you to enrich this data with CRM information or other data streams that are relevant to your client’s digital marketing campaigns. DoubleClick makes it easy to integrate with your client’s analytics platforms, DMPs, and other data sources.
DQ&A’s expertise in educating agencies on how to establish these data connections for their clients means you’re never alone in this process, and you can rely on our vast expertise setting up complex data warehouses and audience infrastructures for our clients across the globe.
Through our audience management services we can ensure your audiences are available across all platforms at all times. Ensuring proper audience taxonomy, tagging, and structuring is an essential part of data management. Our training team can show you the best practices to jump-start your agency in this work method